Privacy Policy

PRIVACY POLICY

1) INFORMATION ON THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data here includes all data with which you can be personally identified.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Elegara. The controller for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

During the purely informational use of our website, i.e., if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time of access
  • Amount of data sent in bytes
  • Referrer URL (the website from which you accessed our site)
  • Browser used
  • Operating system used
  • IP address (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website.  No forwarding or other use of the data takes place. However, we reserve the right to retrospectively check the server log files if there are concrete indications of unlawful use.

3) COOKIES

To make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e., after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process specific user information to a certain extent, such as browser and location data, as well as IP address values. Persistent cookies are automatically deleted after a predetermined period, which varies depending on the cookie.

Some cookies serve to simplify the ordering process by saving settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). Insofar as personal data is also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the execution of the contract or

in accordance with Art. 6 para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the website visit.

We may work with advertising partners who help us to make our online offer more attractive to you. For this purpose, cookies from partner companies may also be stored on your hard drive during your visit to our website (third-party cookies). If we cooperate with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the extent of the information collected in the following paragraphs.

Please note that you can set your browser so that you are informed about the setting of cookies and can individually decide on their acceptance or exclude the acceptance of cookies for specific cases or generally.  Each browser differs in how it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:

Please note that if you do not accept cookies, the functionality of our website may be limited.

4) CONTACT

In the context of contacting us (e.g., via contact form or e-mail), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your inquiry or for contacting you and the associated technical administration. The legal basis for the processing of the data is our legitimate interest in answering your inquiry in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after your inquiry has been processed; this is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and insofar as no legal retention obligations exist.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING

In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide us with this data for the execution of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms.  Deletion of your customer account is possible at any time and can be done by sending a message to the above address of the controller. We store and use the data you provide for contract processing. After complete processing of the contract or deletion of your customer account, your data will be blocked, taking into account tax and commercial retention periods, and deleted after the expiry of these periods, unless you have expressly consented to further use of your data or we have reserved the right to further use of your data, which is permitted by law and about which we will inform you accordingly below.

6) USE OF YOUR DATA FOR DIRECT ADVERTISING

6.1 Registration for our e-mail newsletter

When you register for our e-mail newsletter, we will send you regular information about our offers. The only mandatory information for sending the newsletter is your e-mail address.  The provision of further data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an e-mail newsletter if you have expressly confirmed to us that you consent to the sending of the newsletter. We will then send you a confirmation e-mail asking you to confirm your consent to receive future newsletters by clicking on a corresponding link.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When registering for the newsletter, we store your IP address registered by the Internet Service Provider (ISP), as well as the date and time of registration, in order to be able to trace any possible misuse of your e-mail address at a later point in time. The data collected by us when registering for the newsletter will be used exclusively for the purpose of advertising communication via the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller mentioned at the beginning. After you unsubscribe, your e-mail address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to further data use, which is permitted by law and about which we will inform you in this declaration.

6.2 Sending the e-mail newsletter to existing customers

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to send you regular offers on similar goods or services to those you have already purchased from our range via e-mail. We do not need to obtain separate consent from you for this. Data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 para. 1 lit. f GDPR. If you have initially objected to the use of your e-mail address for this purpose, no e-mail will be sent. You have the right to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the controller mentioned at the beginning.  Only the transmission costs according to the basic tariffs will be incurred for you. After receipt of your objection, the use of your e-mail address for advertising purposes will be stopped immediately.

7) DATA PROCESSING FOR ORDER PROCESSING

7.1 The personal data collected by us will be passed on to the transport company commissioned with the delivery within the framework of contract processing, insofar as this is necessary for the delivery of the goods. We will pass on your payment data to the commissioned credit institution within the framework of payment processing, insofar as this is necessary for payment processing. If payment service providers are used, we will inform you explicitly about this below. The legal basis for the disclosure of data is Art. 6 para. 1 lit. b GDPR.

7.2 Use of payment service providers (payment service providers)

PayPal

For payments via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment payment" via PayPal, we will pass on your payment data to PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"). The disclosure is made in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent necessary for payment processing. For the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment payment" via PayPal, PayPal reserves the right to carry out a credit check. For this purpose, your payment data will be passed on to credit agencies, if necessary, on the basis of PayPal's legitimate interest in determining your creditworthiness in accordance with Art. 6 para. 1 lit. f GDPR. The result of the credit check regarding the statistical probability of payment default is used by PayPal for the purpose of deciding on the provision of the respective payment method. The credit check may contain probability values (so-called score values). Insofar as score values flow into the result of the credit check, these are based on a scientifically recognized mathematical-statistical procedure.  Address data, among other things, but not exclusively, flows into the calculation of the score values.  Further data protection information, including information on the credit agencies used, can be found in PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractually agreed payment processing.

SOFORT

If you select the payment method "SOFORT", the payment processing is carried out via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to which we will pass on the information you have provided within the framework of the order process, together with the information about your order, in accordance with Art. 6 para. 1 lit. b GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The disclosure of your data takes place exclusively for the purpose of payment processing with the payment service provider SOFORT and only to the extent that it is necessary for this.  Further information on the data protection regulations of SOFORT can be found at the following internet address: https://www.klarna.com/sofort/datenschutz

8) CONTACT FOR REVIEW REMINDER

Own review reminder (no dispatch via a customer review system)

We use your e-mail address to remind you once to submit a review of your order for our review system, provided you have given us your express consent during or after your order in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time by sending a message to the controller responsible for data processing.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook plugins with Shariff solution

Special additional customs clearance costs and/or import duties are not included in the price and are at the customer's expense.

So-called social plugins ("plugins") of the social network Facebook are used on our website, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").

To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins, but only by using an HTML link.  This integration ensures that when a page of our website that contains such buttons is called up, no connection is yet established with the Facebook servers. If you click on the button, a new browser window opens and calls up the Facebook page where you (possibly after entering your login data) can interact with the plugins there.

Facebook Inc., located in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.

The purpose and extent of data collection and further processing and use of the data by Facebook, as well as your rights in this regard and setting options for protecting your privacy, can be found in Facebook's data protection information: https://www.facebook.com/policy.php

9.2 Google+ plugins as Shariff solution

On our website, so-called social plugins ("plugins") of the social network Google+ are used, which is operated by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins, but only by using an HTML link.  This integration ensures that when a page of our website that contains such buttons is called up, no connection is yet established with the Google+ servers. If you click on the button, a new browser window opens and calls up the Google+ page where you (possibly after entering your login data) can interact with the plugins there.

Google LLC, located in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.

The purpose and extent of data collection and further processing and use of the data by Google, as well as your rights in this regard and setting options for protecting your privacy, can be found in Google's data protection information: https://www.google.com/intl/de/policies/privacy/

9.3 Instagram plugin as Shariff solution

On our website, so-called social plugins ("plugins") of the online service Instagram are used, which is operated by Instagram LLC., 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins, but only by using an HTML link.  This integration ensures that when a page of our website that contains such buttons is called up, no connection is yet established with the Instagram servers. If you click on the button, a new browser window opens and calls up the Instagram page where you (possibly after entering your login data) can interact with the plugins there.

Instagram LLC, located in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.

The purpose and extent of data collection and further processing and use of the data by Instagram, as well as your rights in this regard and setting options for protecting your privacy, can be found in Instagram's data protection information: https://help.instagram.com/155833707900388/

10) ONLINE MARKETING

10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google from the operator Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

DoubleClick uses cookies to display relevant ads for users, to improve reports on campaign performance, or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which ads are shown in which browser and can thus prevent them from being displayed multiple times. Processing is carried out on the basis of our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f GDPR.

Furthermore, DoubleClick can use cookie IDs to record conversions that relate to ad requests. This is the case, for example, if a user sees a DoubleClick ad and later uses the same browser to visit the advertiser's website and buys something there.  According to Google, DoubleClick cookies do not contain personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our knowledge: Through the integration of DoubleClick, Google receives the information that you have accessed the corresponding part of our website or have clicked on an ad from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will obtain and store your IP address.

If you wish to object to participation in this tracking procedure, you can deactivate cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com, https://www.google.de/settings/ads, whereby this setting is deleted if you delete your cookies. Alternatively, you can inform yourself about the setting of cookies at the Digital Advertising Alliance at the internet address www.aboutads.info and make settings there. Finally, you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or generally. If you do not accept cookies, the functionality of our website may be limited.

Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.

You can find further information on DoubleClick's data protection regulations at the following internet address: https://www.google.de/policies/privacy/

10.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program "Google AdWords" and, within the framework of Google AdWords, the conversion tracking of Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to draw attention to our attractive offers on external websites using advertising materials (so-called Google AdWords). We can determine how successful the individual advertising measures are in relation to the data from the advertising campaigns. We pursue the interest of showing you advertising that is of interest to you, making our website more attractive for you, and achieving a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your computer system. These cookies generally expire after 30 days and do not serve for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies cannot therefore be tracked via the websites of AdWords customers. The information obtained with the help of the conversion cookie serves to create conversion statistics for AdWords customers who have opted for conversion tracking.  Customers receive the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. If you do not wish to participate in tracking, you can block this use by deactivating the Google Conversion Tracking cookie in your internet browser under user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords on the basis of our legitimate interest in targeted advertising in accordance with Art. 6 para. 1 lit. f GDPR.

Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.

You can find further information on Google's data protection regulations at the following internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for ad preferences by preventing them through the corresponding setting of your browser software or by downloading and installing the browser plug-in available under the following link: https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be or may only be partially usable if you have deactivated the use of cookies.

 

11) WEB ANALYTICS SERVICES

Google (Universal) Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies," text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of the website (including your shortened IP address) is usually transmitted to a Google server in the USA and stored there.

This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymization of the IP address by shortening it and excludes direct personal reference. Through this extension, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area.  Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide us with other services related to website and internet use. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

You can prevent the storage of cookies by setting your browser software accordingly; however, please note that in this case you may not be able to use all the functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de

Alternatively to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that prevents Google Analytics from collecting data on this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again): Deactivate Google Analytics

Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield," which guarantees compliance with the data protection level applicable in the EU.

This website also uses Google Analytics for cross-device analysis of visitor flows, which is carried out via a user ID. When a page is accessed for the first time, the user is assigned a unique, permanent, and anonymized ID, which is set across devices. This makes it possible to assign interaction data from different devices and from different sessions to a single user. The user ID does not contain personal data and does not transmit any such data to Google.

The collection and storage of data via the user ID can be objected to at any time with effect for the future. To do this, you must deactivate Google Analytics on all systems you use, for example in another browser or on your mobile device.

You can deactivate it using a browser plug-in from Google (https://tools.google.com/dlpage/gaoptout?hl=de). Alternatively to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that prevents Google Analytics from collecting data on this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again): Deactivate Google Analytics

Further information on Universal Analytics can be found here: https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376

12) RETARGETING/REMARKETING/RECOMMENDATION ADVERTISING

Facebook Custom Audience via Pixel Procedure

This website uses the "Facebook Pixel" from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). If you give your express consent, this can be used to track the behavior of users after they have seen or clicked on a Facebook advertisement. This procedure serves to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and can help to optimize future advertising measures.

The data collected is anonymous for us, so we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with Facebook's data usage guidelines (https://www.facebook.com/about/privacy/).  You can enable Facebook and its partners to serve advertisements on and off Facebook. A cookie may also be stored on your computer for these purposes.  These processing operations only take place if you give your express consent in accordance with Art. 6 para. 1 lit. a GDPR.

Consent to the use of the Facebook Pixel may only be given by users over the age of 13. If you are younger, please ask your parents or guardians for permission.

Facebook Inc., based in the USA, is certified for the US-European data protection agreement "Privacy Shield," which guarantees compliance with the data protection level applicable in the EU.

To deactivate the use of cookies on your computer, you can set your internet browser so that no more cookies are stored on your computer in the future or that already stored cookies are deleted. Deactivating all cookies may, however, result in some functions on our website no longer being executable. You can also deactivate the use of cookies by third-party providers such as Facebook on the following website of the Digital Advertising Alliance: https://www.aboutads.info/choices/

13) RIGHTS OF THE DATA SUBJECT

13.1 Applicable data protection law grants you comprehensive data subject rights vis-à-vis the responsible party regarding the processing of your personal data (information and intervention rights), about which we inform you below:

  • Right of Access (Art. 15 GDPR): You have the right, in particular, to obtain information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not collected by us from you, the existence of automated decision-making including profiling, and, where applicable, meaningful information about the logic involved and the scope and intended effects of such processing, as well as your right to be informed of the guarantees provided under Art. 46 GDPR in the event of transfer of your data to third countries;
  • Right to Rectification (Art. 16 GDPR): You have the right to the immediate rectification of inaccurate data concerning you and/or the completion of incomplete data stored by us;
  • Right to Erasure (Art. 17 GDPR): You have the right to demand the erasure of your personal data if the conditions of Art. 17 para. 1 GDPR are met. However, this right does not exist in particular if the processing is necessary for exercising the right of freedom of expression and information, for fulfilling a legal obligation, for reasons of public interest, or for asserting, exercising, or defending legal claims;
  • Right to Restriction of Processing (Art. 18 GDPR): You have the right to demand the restriction of the processing of your personal data for as long as the accuracy of your data contested by you is checked, if you refuse to have your data deleted due to inadmissible data processing and instead request the restriction of processing of your data, if you require your data for the assertion, exercise, or defense of legal claims after we no longer need this data after the purpose has been achieved, or if you have filed an objection due to your special situation, as long as it is not yet clear whether our justified reasons outweigh yours;
  • Right to Information (Art. 19 GDPR): If you have asserted your right to rectification, erasure, or restriction of processing vis-à-vis the responsible party, the latter is obligated to notify all recipients to whom the personal data concerning you have been disclosed of this rectification or erasure of data or restriction of processing, unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients;
  • Right to Data Portability (Art. 20 GDPR): You have the right to receive the personal data concerning you that you have provided to us in a structured, commonly used, and machine-readable format or to request the transmission to another responsible party, as far as technically feasible;
  • Right to Withdraw Consent (Art. 7 para. 3 GDPR): You have the right to revoke consent once given for the processing of data at any time with effect for the future. In the event of revocation, we will immediately delete the data concerned, provided that further processing cannot be based on a legal basis for processing without consent. The revocation of consent does not affect the legality of the processing carried out on the basis of consent until revocation;
  • Right to Lodge a Complaint (Art. 77 GDPR): If you believe that the processing of your personal data violates the GDPR, you have – without prejudice to any other administrative or judicial remedy – the right to lodge a complaint with a supervisory authority, in particular in the member state of your place of residence, your workplace, or the place of the alleged infringement.

13.2 Right to Object

If we process your personal data within the framework of a balancing of interests on the basis of our overriding legitimate interest, you have the right to object to this processing at any time for reasons arising from your particular situation with effect for the future.

If you exercise your right to object, we will cease processing the data concerned. However, further processing remains reserved if we can demonstrate compelling legitimate grounds for processing that outweigh your interests, fundamental rights, and fundamental freedoms, or if the processing serves to assert, exercise, or defend legal claims.

If your personal data is processed by us for the purpose of direct advertising, you have the right to object to the processing of your personal data for the purpose of such advertising at any time. You can exercise your right to object as described above.

If you exercise your right to object, we will cease processing the data concerned for direct advertising purposes.

14) DURATION OF STORAGE OF PERSONAL DATA

The duration of the storage of personal data is determined by the respective legal retention periods (e.g., commercial and tax law retention periods). After expiry of the period, the data concerned will be routinely deleted, provided that it is no longer necessary for the fulfillment or initiation of a contract and/or we no longer have a legitimate interest in further storage.